Multinational Management
Type
Book
Authors
ISBN 10
0324227205
ISBN 13
9780324227208
Category
Unknown
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Publication Year
2017
Publisher
Description
Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the key topics of: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics. - from Amzon
Number of Copies
1
