Penguin Dictionary Of Marketing
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Type
Book
Authors
ISBN 10
0140515186
ISBN 13
9780140515183
Category
Unknown
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Publication Year
2008
Publisher
Pages
336
Description
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline. - from Amzon
Number of Copies
2
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 165 | 1 | Yes | |||
Main | 166 | 2 | Yes |