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Tag: Marketing [ All ]

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  Title Copies
Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment 
Year: 2008 
ISBN: 1408105950 
ISBN 13: 9781408105955 
 1 
HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter) 
Edition: 1 
Year: 2011 
ISBN: 1422158004 
ISBN 13: 9781422158005 
 1 
HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker) 
Edition: 1 
Year: 2011 
ISBN: 1422157970 
ISBN 13: 9781422157978 
 1 
HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman) 
Edition: 1 
Year: 2011 
ISBN: 1422158012 
ISBN 13: 9781422158012 
 1 
HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen) 
Edition: 1 
Year: 2011 
ISBN: 1422157997 
ISBN 13: 9781422157992 
 1 
Marketing Management (12th Edition) 
Edition: 12 
Year: 2006 
ISBN: 8120327993 
ISBN 13: 9780131457577 
 2 
New Consumer Marketing: Managing a Living Demand System 
Edition: 1 
Year: 2003 
ISBN: 0470844825 
ISBN 13: 9780470844823 
 1 
Penguin Dictionary Of Marketing 
Year: 2008 
ISBN: 0140515186 
ISBN 13: 9780140515183 
 2 
Principles and Practice of Marketing 
Edition: 5th 
Year: 2006 
ISBN: 0077114159 
ISBN 13: 9780077114152 
 1 
The Experience Economy: Work Is Theater & Every Business a Stage 
Edition: 1st 
Year: 1999 
ISBN: 0875848192 
ISBN 13: 9780875848198 
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