Principles and Practice of Marketing

Type

Book

Authors

David Jobber

ISBN 10

0077114159

ISBN 13

9780077114152

Tags

Marketing, Sales & Selling

Description

"Principles & Practice of Marketing, 5th edition" is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. - from Amzon

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